This new site has not done a full throttle launch; however, the potential for this research based service is significant. Works something like this; company sends you a kit for a small price, you swab your mouth and send back a sample of your DNA. The company takes your sample and sequences your genome to gather information about your ancestory and family lineage. Someone explained it to me briefly... your DNA has a bunch of static information with about 10% relevant coding and the static information can be matched with your parents, grandparents... This company is probably 5 -10 years from going public, but keep it in the back of your minds because it is the real deal ( I found out about it from the VP of Genentec) and may be a great stock pick for the future. They are also hiring. 23andme.com