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MySpace TV
It is no secret that News Corp. executives have been working feverishly to monetize MySpace. Currently the return on invest is not meeting expectations. But have no fear Rupert Murdoch; low-brow programming is here to save the day! Episodes of the new internet drama "Prom Queen" will make their exclusive debut this Sunday on the social-networking site. According to insiders, each of the show's characters will have their own profile pages on MySpace. Fans can post messages and get responses from the characters, who will also reveal more of themselves by posting items on their blogs. "It's the 'The O.C.' meets 'Lonelygirl' with a MySpace twist," says Jeff Berman, MySpace's general manager. News Corp. believes that the show will develop a strong fallowing similar to that of a typical network television teen drama. They also hope to sell advertising space and incorporate product placement. After reading this article, I was left with a strong sense of ambivalence. Is this brilliant or desperate? Could this be a new trend or just fly by night attempt to save the site from obscurity? Despite my reservations, the added level of interactivity could truly engage viewers, especially if there input somehow affects the storyline. Anyways, time will answer all of these questions. 
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dnooney |
Latest page update: made by dnooney
, Apr 2 2007, 10:37 PM EDT
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