“The People’ Temple was a cultlike organization that was based in San Francisco and drew its recruits from the poor of that city. In 1977, the Reverend Jim Jones---who was the group’ undisputed political, social, and spiritual leader---moved the bulk of the membership with him to a jungle settlement in Guyana, South America. There, the people’ Temple existed in relative obscurity until November 18, 1978. When Congressmen Leo R. Ryan of California (who had gone Guyana to investigate the cult), three members of Ryan’s fact-finding party, and a cult defector were murdered as they tried to leave Jonestown by plane. Convinced that he would be arrested and implicated in the killings and that the demise of the People’ Temple would result, Jones sought to control the end of the Temple in his own way. He gathered the entire community around him and issued a call for each person’ death to be done in a unified act of self-destruction.
The first response was that of a young woman who calmly approached the now famous vat of strawberry-flavored poison, administered one dose to her baby, one to herself, and then sat down in a field, where she and her child died in convulsions within four minutes. Others followed steadily in turn. Although a handful of Jonestowners escaped and a few others are reported to have resisted, the survivors claim that the great majority of the 910 people who died did so in an orderly, willful fashion.”
------INFLUENCE, Robert B. Cialdini, p. 130

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