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Location: Viral Marketing
Discussion: hotmail v. gmail
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lindscpond |
hotmail v. gmail
May 7 2007, 7:20 PM EDT
I think hotmail is an interesting example of how viral marketing can work, but by offering a free service, hotmail also generates a lot of junk/ abaoned email addresses. A great example that remedies this is gmail, which is spread with more exclusivity...and with amazing results. Users have to be invited in to become a part of gmail, and therefore, there it becomes (to some extent)...more desirable. For example, I know when I set up my gmail, I automatically forwarded all my other mail to that address because it had more space, and it was more user friendly (well, for the most part). This benefits google, because the more I use my gmail, the more they can advertise to me (and the more they can make off of ad sales in general)...Google's model is like viral marketing, premium edition.
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